The slogan/claim/tagline is the heart of you advertising message. Creative, informative, memorable and unforgettable. All this in a few words. If it is a success, you have reached the peak of advertising efficiency.
Selected references
Henkel Excellence is our passion
Schwarzkopf Gliss Kur Entweder abschneiden oder Gliss Kur
Schwarzkopf Poly Blonde Besser Blond. Poly Blonde
Diadermine Denn Sie haben nur eine Haut
Fa Frische zum Wohlfühlen
Murnauers So wirken Urheilkräfte heute
Etihad Crystal Cargo A new brilliance in air cargo
Kia You win
iCADEMICUS Excampus Excellence